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  Oracle Tips by Burleson

Web Stalkers
Chapter 1 -
The Illusion of Anonymity

Comparison Shopping

Figure 1.8 shows the results of a search for a particular digital camera.  Notice that the item is sorted by total price, which includes tax and shipping charges.  The lowest price without these charges is from a different e-tailer; but for this search, shipping to this particular California zip code would make it only the second best choice.

The top two choices have over 2,000 customer reviews.  All four e-tailers listed have a rating of 4 out of 5 or better.  Although the price difference is small, this example illustrates the methodology of the search.

Figure 1.8 - Comparison shopping example


Consumer Reports is an independent, nonprofit organization that rates products, consumer organizations, etc.  They tested a number of shopping sites and awarded top marks to and  Still other well-known shopping websites to try include, and  These sites also provide a list of e-tailers that offer the product a consumer may be looking for.  From there, it is up to the consumer to determine what level of trust to place in a particular company.

Whether surfing the web or conducting online shopping, a user visits many sites and consequently creates a pattern of habits.  The next section will explain how this pattern is tracked.

The above text is an excerpt from:

Web Stalkers
Protect yourself from Internet Criminals & Psychopaths
ISBN 0-97-45993-9-5

by Donald K. Burleson, Stephen Andert

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